Video Reflections

David Kelley: Human Centred Design 
http://www.ted.com/talks/david_kelley_on_human_centered_design.html


From this video I have been enlightened by these new inventions which have been immersed into our daily lives. David Kelley explains how designs are still mainly based on the products for human use although instead of using 3D models and renderings of prototypes to portray ideas, improvements in creations have allowed products to include behaviours and personalities, adding another dimension to design. Now their company has video production groups that create experiences through the products when they show other companies furthering the understanding of the product and how it'll be used or function. This highlights the relationship between machines and humans. The idea of humanising the product and creating an experience is similar to the architectural prototypes with the people and car models inside, allowing the consumer to visualise the functions.


Instead of the current method of shopping, by customising the technology in store new experiences have been created, bringing the assistance of machines to a new level. From RF tags on all items in-store, which allows the buyer to view each item and select sizes and colours on screens, to liquid crystal doors in dressing rooms, adding a new element of surprise and convenience, and a magic mirror, which has been adjusted making it more easy to view yourself from all angles. David Kelley's company also assisted a museum by creating an interactive wall and interactive games throughout the museum to allow teaching to be more engaging and fun. 


Through the goal to design more humanised cubicles groups were able to explore the use of having each wall as a projection screen or live walls. The final design and effort to create a more comfortable environment while in an office cubicle features a built in fish tank, hammock and a boxing, punching bag to relieve stress. 


For the Greenwich Watercycle Pavilion, the designers had to celebrate the recycling of water from the roof and through waste water. In this task they designer an interactive yet informative product which consisted of 3 panels, which rotated and allowed the audience to view the recycling plant which filtrated the water. This quiet yet peaceful design contrasted the busy and seriousness inside the dome.


A new product called Spyfish for the H 2 Eye Company consists of 2 subaquatic video cameras which allows boat owners to experience scuba diving without getting wet. They designed the interface and the model of the product, which allows live video feed, of both visual and audio information to be viewed on a display inside the boat. The Spyfish are controlled through a wireless remote, which allows the consumers to explore the ocean, gaining a realistic experience. 


Another project which has been ongoing to benefit the people of Kenya is called Appotec, where products have been created for them to make money. This non-profit organisation has allowed the families of Kenya to grow crops in off season so that their standard of living has risen. 


These advancements in technology have allowed humans to enjoy and experience a broader range of activities in life while also being convenient and engaging. I recommend this video for other industrial designers as it shows innovative designs that have been immersed and benefited our communities. It also provides an update to inventions which are not shown or highlighted in our daily life.